
Jesse B. Lucero
CMO | Marketing & Technology Director
Chief Marketing Officer & Entrepreneur
Jesse B. Lucero is a versatile entrepreneur and marketing strategist who has built a reputation as a "social media ninja" and digital marketing expert across multiple industries. As the founder and CMO of VTM Advertising, Jesse brings over 15 years of experience spanning banking, real estate, renewable energy, and technology sectors.
Professional Excellence
Clients consistently praise Jesse for his exceptional service delivery and industry expertise. Nancy Buchanan, a licensed loan officer, notes that "Jesse does a great job and his services provide a great deal of value. He is professional, knowledgeable and an asset to my business." His ability to translate complex digital marketing concepts into actionable strategies has earned him recognition as someone who "excels at providing high quality marketing and advertising support for real estate agents" with an "understanding of emerging technology and marketing trends."
Business Portfolio
Jesse co-founded and leads marketing for an impressive portfolio of companies alongside his wife and business partner, Kelly Bonnell Lucero:
VTM Advertising - Precision-targeted marketing campaigns
Rustic Elegance Magazine - Flagship publication serving Fortune 200 clients
Rustic Elegance Montana Living & Nevada Living - Luxury real estate ventures
Montana Legacy Insurance - Marketing and technology leadership
Industry Recognition
Real estate professionals particularly value Jesse's expertise, with Ignacio Martinez stating, "Jesse knows the ins and outs of real estate marketing and has helped me build a bigger network. It would take you a very long time to find someone with the skills of Jesse Lucero." His colleagues describe him as having a "'can do' mentality coupled with servant leadership style" and being "one of the most progressive, exciting, determined individuals" in the field.
Technical Expertise
Jesse's technical acumen extends to artificial intelligence solutions, advanced social media marketing strategies, and emerging technologies. His analytical capabilities, developed through years in banking and finance, enable him to deliver data-driven marketing solutions that produce measurable results for clients.
Personal Values
Above all, Jesse is a devoted husband and father whose family values ground his professional success. His commitment to integrity, combined with his extensive industry knowledge and genuine care for client success, has made him a respected leader across multiple industries.
Connect with Jesse: vtmadvertising.my.canva.site/jesseblucero




